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Multifunctional microwave combines grill, oven, and oil-free frying, expands preparations, and gains strength in compact kitchens in Brazil.
The multifunctional microwave has started to gain more attention in Brazilian kitchens at a time when the traditional appliance is already widely spread in the country. According to the Energy Efficiency Atlas Brazil 2024 by the Energy Research Company, microwave ownership reached 65% of Brazilian households in 2023, which helps explain why the current competition is no longer just about heating and defrosting but involves more versatility, better dish finishes, and new preparation methods.
The most visible movement today is not the immediate disappearance of the classic microwave, but the expansion of models that deliver more functions in the same space. LG itself highlights that appliances with grill go beyond traditional heating by allowing browning, gratinating, and finishing recipes with a crunchier texture, reinforcing the transition to a category that tries to bring the microwave closer to functions previously associated with the conventional oven.
Traditional microwave heats quickly, but still encounters texture and finish limits
The traditional microwave remains efficient for heating meals, defrosting food, and speeding up simple daily tasks. This role remains important, especially in kitchens where immediate practicality, lower cost, and intuitive use still weigh more than versatility.
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Samsung even categorizes this as solo microwave, specifically aimed at more basic heating and defrosting routines.
The problem is that this format does not handle preparations that require browning, gratinating, or generating crispiness well. It is precisely at this point that the advancement of models with grill and convection begins to change the game, because consumers are less willing to accept an appliance that heats quickly but delivers inferior finishes in some recipes.
The report by Tribuna de Minas follows this movement by pointing out that the microwave with grill already goes beyond traditional functions and starts to partially replace the conventional oven in some uses.
Multifunctional microwave combines oven, grill, and oil-free frying in the same device
According to Samsung, convection microwaves are currently the most complete in this product family. The brand claims they can combine oven cooking, grilling, steaming, oil-free frying, and fermentation, significantly expanding the types of preparation possible within a single piece of equipment.
This changes the logic of the device, which ceases to be just a support and starts competing for space with other kitchen appliances.
In practice, the most visible advancement in the Brazilian market appears in models with a grill. LG claims these devices add traditional microwave operation to a browning grill, allowing lasagnas to be gratinated, breads to be browned, toasted sandwiches to be prepared, and dishes to be finished with a crispy texture without needing to turn on the conventional oven. This functional gain is precisely what brings the multifunctional microwave closer to a more complete preparation proposal.
The central difference lies in the combination of technologies. The solo microwave handles basic heating; the microwave with grill advances in finishing; and the convection microwave takes it a step further by incorporating functions that expand preparation beyond reheating.
This hierarchy helps explain why the replacement of the traditional model tends to happen first in kitchens that already value practicality without compromising on results.
Compact kitchens accelerate the search for appliances that do more in the same space
The demand for multifunctional equipment grows along with the need to better utilize the countertop and niches of smaller kitchens.
The Tribuna de Minas highlights the strength of 2-in-1 appliances and notes that the microwave with grill already fits this logic by partially replacing the use of the conventional oven, something that becomes important in compact homes and busier routines.
This scenario helps explain the change in perception about the microwave. The device that was once valued almost solely for speed is now also expected to offer versatility, finishing, and space-saving.
When the same equipment heats, gratinates, and expands the type of recipe that can be made daily, it stops being a supporting player and starts competing for the center of the kitchen with more strength.
Traditional model still remains strong but loses exclusivity in the modern kitchen
The traditional microwave still has important advantages. It is usually simpler to operate, handles routine tasks well, and continues to be the most direct option for those who just want to heat food quickly. Samsung itself clearly differentiates the solo models from the appliances with grill and convection, which shows that the basic category still preserves its own space within the market.
What has changed is that it is no longer the only possible answer for compact kitchens and fast-paced routines.
The combination of grill, convection oven, and oil-free frying creates a new standard of comparison, in which the consumer starts to evaluate not only speed but also finish, diversity of preparation, and space utilization. This is why the multifunctional microwave gains strength without the traditional model disappearing immediately.
New microwave stops being just a heater and takes on a more strategic role in the kitchen
The transformation underway is not just aesthetic nor dependent on trends. What is changing is the function of the appliance within the home. When the microwave starts to gather resources previously distributed among other equipment, it gains strategic value in a kitchen that needs to be more streamlined, practical, and capable of delivering better results daily.
Therefore, the most consistent scenario today is one of transition, not immediate rupture. The traditional microwave remains alive, but the advancement of models with grill and, especially, multifunctional convection appliances shows that the category has entered a new phase, where just heating is no longer enough.
In modern kitchens, the central equipment on the countertop needs to do more, occupy less space, and deliver a more complete preparation experience.
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