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Agreement Marks The Return Of The Retailer To The Red-Black Uniform In The 2026 Season, After Four Years, Strengthening Finances, Institutional Strategy And Support For Athletico In A Phase Of Sports Reconstruction
Havan confirmed its return as a sponsor of Athletico Paranaense for the 2026 season of Série A, marking the brand’s return to the red-black uniform after four years and signaling financial and institutional support during a time of sports reconstruction.
Official Return Of Havan To The Red-Black Uniform
The retailer’s brand returned to adorn the club’s uniform last Saturday (17), during the derby against Coritiba, played at Arena da Baixada in Curitiba.
Despite the sponsor’s re-debut, Athletico was defeated 1-0 by its rival, in a match that symbolically marked the resumption of the partnership.
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He sold his share for R$ 4 thousand, saw the company become a giant worth R$ 19 trillion, and missed the opportunity of a lifetime.
The return was confirmed by entrepreneur Luciano Hang, known as Véio da Havan, who announced the agreement for the 2026 season of Série A.
Partnership Resumed After A Victorious Period
Between 2017 and 2022, Havan and Athletico maintained a strategic relationship, during which the club won titles and expanded its national and international projection.
According to Luciano Hang, the return aims to recover the positive cycle experienced by both parties during the six years of previous partnership.
“It’s a great joy to be back at Athletico,” stated the entrepreneur in a declaration published on the club’s official website.
The entrepreneur also emphasized that, for Havan, sponsoring represents believing in projects with sports and institutional potential.
Marketing Strategy Explains Havan’s Return
According to Lucas Hang, the company’s new business manager, the decision is linked to a strategic reformulation initiated at the end of 2022.
During that period, Havan reduced investments in football, repositioning its marketing actions and prioritizing other segments of institutional communication.
With the new phase, the company decided to resume investments in sports, leveraging an already consolidated relationship with Athletico.
According to Lucas Hang, the lasting and successful partnership was decisive for the club to be chosen in this strategy’s return.
Club Is In A Phase Of Sports Reconstruction
The new agreement comes at a symbolic phase for Athletico, which underwent restructuring after being relegated to Série B in 2024.
In 2025, the club reacted in sports, regaining access to Série A as the runner-up in the national second division.
Now, the management is working to stabilize the team in the elite and recover the sports prominence of recent years.
Institutional Support Off The Field
The club’s Commercial and Institutional Relations Director, Mauro Holzmann, celebrated the resumption of the partnership with the retailer.
According to him, the return of Havan represents alignment between two reference brands in their respective sectors.
For Athletico, the agreement reinforces not only finances but also the institutional credibility in returning to Série A.
The investment adds to other efforts by the management to consolidate administrative and sports bases after the recent cycle of instability.
With information from TNH1.
Mas o Lula não ia quebrar o país??? Ele disse que ia até fechar as lojas e sair do Brasil Ué!!!!!???
E no Nordeste vai apoiar/patronal qual time?