Content Marketing Is Simple and Can Take Businesses in New Directions, Says FGV Expert

Writer and Professor from FGV Explains How to Apply the Tool to Win Customers Both Online and Offline

– The growth of companies today depends significantly on how they are positioned on the internet and how they market themselves, whether digitally or otherwise. Some factors may be more impactful than others, but being in touch and being attentive to customers is a great way to boost business and remain visible.

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In the health sector, in addition to professionalism, this close contact is essential. According to marketing specialist in this field, Éber Feltrim, CEO of SIS Consulting, writer, and professor at FGV, providing services efficiently makes the customer loyal. “Digital marketing can be part of this protocol when a company provides tips and information that add value to daily life,” he reports.

Content marketing on the internet and social media can quickly bring consumers closer, creating a relationship that can feel natural. The specialist’s recommendation is to invest in relevant and quality themes, in addition to ensuring that this type of material is linked to the company’s business.

The advantages of this marketing model are numerous. For Éber, this is one of the factors that promotes the company quickly and at a low cost. “Content marketing is a way to increase website traffic, generate credibility and brand engagement, increase the chances of acquiring loyal customers who will possibly spend high amounts on services and products, in addition to increasing satisfaction,” emphasizes the specialist.

To start the procedures, there is no secret formula; in fact, it is quite simple. According to the CEO of SIS Consulting, the main thing is to know the customer’s pain point, which could be a service, more flexible hours, or even excellent service. Once this problem is identified, it is enough to start producing materials for selected social media. “Remember that frequency is important. The content must be regular to maintain engagement,” he comments.

Exclusivity is also a point that can make a difference. In addition to unique products and services that can attract clientele, it is also interesting to bring this theme to exclusive platforms, like Clubhouse, which is gaining more and more space and followers. 

About Dr. Éber Feltrim

Specialist in business management for the health sector, he began his career in Assis. After a few years, he noticed the opening of a niche where people were little aware of it, business consulting and marketing for healthcare. With an interest in the subject, he gave up his work as a dentist, his initial training, and founded SIS Consulting, specialized in the development and management of clinics. He is also the author of the book “Hospital Marketing” and a marketing professor at FGV.

About SIS Consulting

SIS Consulting is part of the SIS group, headquartered in the city of Assis/SP. With great know-how and technical efficiency in the health area, it seeks to offer quality strategies for companies. With over 27 years in the market, it today presents significant expansion with its area of operation in more than 140 cities across our country.  SIS aims, through an ethical and committed team, to promote the differential of your business as a tool for success. For more information, visit https://www.sisconsultoria.net/ or on Instagram @sis.consultori.