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Horsch, German Multinational of Agricultural Machinery and Equipment, Announces Investment in the Construction of Its First Factory in Paraná and Also the First in South America
Horsch, a German multinational that manufactures agricultural machinery and equipment, announced an investment of 200 million reais to build a factory in the Industrial City of Curitiba, in the state of Paraná. The new unit may begin operations at the beginning of next year, continuing the company’s plan to strengthen its business in the country and become a supply base in South America.
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New Factory in Paraná
The German multinational of agricultural machinery and equipment is not entirely new to Brazil. It has been operating in the country since 2017, in a rented warehouse in the capital of Paraná, in Campo do Santana. With the new investment, the company will move from a limited operation in a 3,000 m² warehouse on an 18,000 m² lot to an area of 158,000 m², of which 32,000 m² will be covered.
It is estimated that the workforce will increase from the current 120 employees to 400 in five years in Joinville, Paraná. So far, R$ 50 million has already been invested to implement the first phase. With the German multinational’s factory fully operational, just the Brazilian market will represent a significant position for the group’s overall performance worldwide.
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Projects and Jobs Created with the New Machinery and Equipment Factory
The General Director of HORSCH Brazil, Rodrigo Duck, says that “With the new factory coming into operation, which is expected to start in early 2023, the generation of new direct and indirect jobs will be much higher.”
Rodrigo emphasizes that the company is ready to begin a solid expansion in Brazil, which is an excellent laboratory that can make adaptability faster and meet the production needs of different crops and regions of Brazil more accurately.
The executive of the German multinational also states that the company will produce in Brazil machines with advanced technologies such as Artificial Intelligence that can learn and solve issues that arise in the field during operations in real-time.
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