In The Race For The Popular Car Title, Where High Prices Are The Rule, A Manufacturer Has Surprised Brazilians. In Times Of Inflation And Economic Hardship, Many Brazilians Are Looking For More Affordable Alternatives To Acquire A New Vehicle.
One of these alternatives emerges as an option that not only meets this demand but also challenges giants like the Chevrolet Onix, which until now had led sales in the segment. But what makes the model the new favorite of the public? The answer goes beyond the competitive price.
For around R$ 60 thousand, the model stands out as the cheapest new car in Brazil. This amount is even more surprising when we consider the package of benefits offered by the vehicle.
Equipped with a 1.0 3-cylinder engine, the model delivers satisfactory power for those seeking economy and practicality in everyday life, without sacrificing comfort and safety.
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Bajaj created a popular motorcycle that can exceed 800 km per tank: Platina 100 has a 99.59 cc engine, an 11-liter tank, and fuel consumption that can reach 75 km/l according to owner reports.
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Costing less than Corolla and Civic: with a 2.0 flex engine of up to 167 hp, 6-speed automatic transmission, 2.70-meter wheelbase, 520-liter trunk, and six standard airbags, this sedan surprises with its space, safety, and value for money: meet the Kia Cerato EX 2020
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Cheaper than HB20S, Yaris, and Virtus: with a 1.4 flex engine of up to 106 hp, 6-speed automatic transmission, 500-liter trunk, and simple maintenance, this Chevrolet sedan costing around R$ 65,000 remains among the most sought-after semi-new cars in Brazil: meet the Prisma LTZ 2019.
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Stellantis considers producing cars from the Chinese company Dongfeng at a factory in Brazil and may boost a new phase for compacts, pickups, and SUVs.
Fuel economy is another point that attracts buyers, especially in times when gasoline prices are always high.
The vehicle in question is the Renault Kwid Zen 1.0, which, according to experts, has become an increasingly popular choice among Brazilians, mainly due to its cost-effectiveness.
In addition to the affordable price, Renault offers special discounts for people with disabilities (PCD), lowering the vehicle’s price to R$ 57,642. This factor has contributed to the rise of the Kwid, which recently surpassed the Chevrolet Onix in sales, taking the lead position among popular cars.
A Comparison With Other Popular Models
Compared to other vehicles in the same category, the Renault Kwid Zen 1.0 stands out not only for its price but also for its proposal of being a compact and functional urban car.
For example, the Fiat Mobi Like 1.0, another very popular model, has a regular price of R$ 70,890, and for PCD, it drops to R$ 59,290.
The Volkswagen Gol 1.0, with a regular price of R$ 74,890, can be purchased for R$ 62,490 in the PCD category. All of these models are direct competitors of the Kwid, but none can compete equally when it comes to price.
However, the Kwid does not fall short in terms of basic equipment. It comes standard with essential items such as air conditioning, power steering, front and side airbags, in addition to a multimedia center with a touchscreen that is compatible with Android Auto and Apple CarPlay.
These features make the Kwid an attractive choice for those looking for a modern car without needing to spend much.
Renault Kwid: A New Favorite Of Brazilians
The Renault Kwid Zen 1.0 is not just the cheapest car in Brazil; it has become a symbol of accessibility and economy for many consumers.
Its sales success shows that, despite the crisis, there is still space for vehicles that offer good cost-effectiveness.
With the growing popularity of the Kwid, it is possible that other manufacturers will also review their pricing strategies and launch new models.
As the Brazilian automotive market adjusts to the new economic realities, models like the Kwid may set trends for the coming years.
The question that remains is: if you could choose between the cheapest new cars in Brazil, would you opt for a Renault Kwid Zen 1.0, or would you choose another model like the Onix, Gol, etc.? Leave your answer in the comments.

Gol
Kwid
O kwid é bom e economico pra quem ganha pouco , e quem gosta de onix é mecânico