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New Search Feature Allows Google AI to Call Businesses to Check Prices and Availability, Transforming Search into an Action Tool.
According to reports from international technology portals, Google has taken another bold step in reshaping its search engine with artificial intelligence. The company has begun implementing a new feature that allows its AI to call businesses on the user’s behalf to obtain information such as prices and available hours.
The tool, which appears directly in search results, represents a fundamental shift in how we interact with the internet. Google no longer just wants to show links to answers; it wants to perform tasks for you. This new feature is currently available only in the United States.
How Does the New Google Tool Work?
The process is designed to be simple and intuitive, without the need to learn new commands. Imagine you are looking for a groomer for your dog.
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When you search, below the result of a business, you may see a button with the option “Allow AI to Check Prices”.
When you click, the system asks a series of simple questions to understand your needs (for example, “What type of service?” or “What dates would be best?”).
From there, Google’s artificial intelligence calls the business, collects the information, and presents it to you in an organized manner.
All this happens without the user needing to say a single word on the phone, turning a task that would require a call into a simple exchange of messages with the AI.
A Search That Acts, Not Just Answers
This functionality makes it clear that the strategy of Google AI to Call Businesses goes beyond being a simple organizer of information. The company is transforming its search engine into a proactive assistant capable of performing actions in the real world.
The tool does not just answer questions based on what is already on the internet; it actively seeks new information that is not digitized, such as the availability of a slot at a hair salon or the price of a specific service at a workshop.
Control in the Hands of Businesses
Considering the merchants’ side, Google has implemented a way to control the new feature. Businesses can manage, through their Google Business Profile, whether or not they want to receive such AI-generated calls.
This option ensures that establishments have the autonomy to decide how they want to interact with their customers, whether through a human attendant or the new AI technology.
Availability and the Future of Search with AI
For now, the feature that allows Google AI to Call Businesses is available only in the United States. The company has not yet released a timeline for its expansion to other regions such as Brazil or Europe.
This new feature is part of a broader update to Google’s search, which includes the “AI Mode”. This experimental version, available only to subscribers and those signed up for Search Labs, uses the company’s most advanced language model, Gemini 2.5 Pro, and a “Deep Search” tool to perform even more complex and detailed searches.
Would you use Google’s artificial intelligence to make calls on your behalf? Leave your opinion in the comments.
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