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From the Stage to Agriculture: How the Biggest Names in Sertanejo Music Transformed Agribusiness into a Millionaire Empire with Auctions, Farms, and Innovation in the Field
The main names in sertanejo music have transformed agribusiness into a natural extension of their careers. Beyond the stages, renowned artists have found in agriculture a profitable way to stay grounded, expand their businesses, and generate millions every year.
Gusttavo Lima Leads with High-End Property
Known as the “Ambassador,” singer Gusttavo Lima is one of the strongest names in the agricultural sector among sertanejo artists. His Fazenda Recanto Feliz, in Goiás, has 3,000 square meters of constructed area and high-end infrastructure.
He raises beef cattle and participates in million-dollar auctions. In 2024 alone, his agricultural activities generated over R$ 50 million.
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Brazil has already exported half of the 1.1 million-ton quota of beef that enters China with a 12% tariff, and when that limit is exceeded, the taxation jumps to 55%, forcing meatpackers to stop producing for the Chinese market around June.
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Brazil has already exported half of the 1.1 million-ton beef quota that enters China with a 12% tariff, and when this limit is exceeded, the taxation jumps to 55%, forcing meatpackers to stop producing for the Chinese market around June.
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China surprises with a jump in soybean imports in April, exceeding 8 million tons, and reignites attention on US purchases.
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Rural producers from São Paulo are in the crosshairs of new European Union rules and will now have to prove the origin of their products to avoid losing market.
Luan Santana Invests in Sustainability
Luan Santana decided to align his agricultural business with environmental concerns. He invests in renewable energy, environmental management, and integrated farming. His properties focus on grain production. The financial impact of these activities reaches R$ 10 million per year.
Jorge Invests in Elite Horses and Grains
Jorge, from the duo Jorge & Mateus, breeds elite horses and also cultivates soybeans and corn on properties located in Goiás. His agricultural practices are modern and yielded over R$ 20 million in revenue in 2024.
Fernando and Sorocaba Dominate Genetics and Technology
Fernando, from the duo Fernando & Sorocaba, owns farms dedicated to grain cultivation and elite cattle breeding. He also invests in planting technology and genetic improvement. His annual revenue is estimated at R$ 18 million.
Sorocaba stands out for his bovine and equine genetics. His farms in Jaguariúna (SP) are references in high-value auctions, which yielded about R$ 35 million in the last year.
Zezé Di Camargo and the Farm with More Than One Thousand Hectares
Zezé Di Camargo owns Fazenda É o Amor, with over 1,275 hectares in Goiás. He raises cattle and advocates for environmental preservation. The property uses advanced technology in animal reproduction and generates about R$ 25 million a year.
Leonardo, Between Cattle and Leisure
Leonardo owns Fazenda Talismã, which spans 7,000 hectares. His business combines cattle breeding and leisure areas. The auctions he promotes are famous and generated around R$ 30 million in 2024.
Eduardo Costa Earns Big with Race Horses
With a farm in Minas Gerais, Eduardo Costa specializes in breeding race horses. The animals can reach million-dollar values. His involvement in agricultural events ensures revenue that exceeds R$ 15 million per year.
Chitãozinho & Xororó Have International Presence
The duo Chitãozinho & Xororó invests in large properties and the export of meat and grains. With operations outside of Brazil, their agricultural businesses generated around R$ 40 million in 2024.
Bruno Focuses on Beef Cattle
Bruno, from the duo Bruno & Marrone, focuses on beef cattle breeding and has farms in the Midwest with high-end infrastructure. In 2024, his activities generated over R$ 22 million.
Sertanejos Modernize Agribusiness
Besides the high values involved, the singers directly influence the modernization of Brazilian agribusiness. They invest in animal genetics, sustainable technologies, and participate in events that boost the sector.
Their presence attracts attention, strengthens brands, and enhances Brazil’s image on the global stage.
Auctions and Innovation Trends
Auctions promoted by artists like Gusttavo Lima and Sorocaba generate millions and gather big names in the sector. For the coming years, the focus is on digital agriculture, automation, solar energy, and bioenergy — areas that sertanejo artists are also exploring.
Agribusiness Remains a Pillar of the National Economy
Brazilian agribusiness generated R$ 1.2 trillion in 2023 and represents 25% of the national GDP. With a 15% growth in exports over the last year, the sector continues to expand. Sertanejo names have capitalized on this movement and become references both on and off the stages.
With information from Compre Rural.
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