Pablo Marçal charges up to R$ 1,497 per ticket to watch Brazil's World Cup game in Alphaville, but followers remember that he used to call soccer a frivolity.

Pablo Marçal charges up to R$ 1,497 per ticket to watch Brazil’s World Cup game in Alphaville, but followers remember that he used to call soccer a frivolity.

Written by Bruno Teles

Published on 20/06/2026 at 23:23

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The former candidate Pablo Marçal turned the Brazil vs. Haiti match into a paid event and divided opinion on social media. The conventional ticket batch was priced at R$ 497, the VIP area reached R$ 1,497, and access to the World Cup alongside him in Alphaville became a target of criticism from his own followers.

Paying almost R$ 1.5 thousand to watch on television a game that was broadcast for free on an open channel. This was the proposal that Pablo Marçal put forward this Friday, June 19, 2026, in Alphaville, Greater São Paulo, for Brazil’s second round in the World Cup. The influencer and former candidate for the Presidency and the Mayor of São Paulo announced on social media an event to watch the Brazil game against Haiti in his company, and he charged for it.

The message he sent to followers was direct: “I’m gathering the crowd to cheer together! Let’s go?”. The detail that didn’t sit well was the price. Those who wanted to be alongside Pablo Marçal during the match needed to buy a ticket ranging from R$ 497 to R$ 1,497, prices that garnered more criticism than support in the comment section.

How much it cost to sit next to him

The sales site offered two entry categories for the event in Alphaville. The cheapest cost about R$ 497, advertised for cash or in twelve installments of R$ 50.44. The most expensive, classified as VIP, reached R$ 1,497. In both tiers, the buyer was entitled to bring a guest, but there was no clear detailing on what differentiated one category from the other.

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The contradiction that the followers themselves pointed out

That’s when the account didn’t add up for much of the audience. In the comments, internet users remembered that the same Pablo Marçal who was now selling tickets to watch the Brazil game had previously described football as a waste of time. “Didn’t you always say it was frivolous to watch these things?” questioned a follower. The question summed up the discomfort of those who follow the influencer’s discourse.

Others focused on the financial side of the story. “It’s not easy, is it? Selling one course after another and now selling tickets to watch the game with you? Are you in the red, businessman?” fired another internet user. The repercussion grew quickly, and what was supposed to be a cheering event during the World Cup ended up making headlines due to the charge. In Alphaville, the price spoke louder than the ball.

The game happened and Brazil won by comeback in the lead

While the discussion about the ticket was ongoing on social networks, the National Team did their part on the field. The Brazil game against Haiti, valid for the group stage of the 2026 World Cup, ended 3-0 for the Brazilian team, at the Philadelphia Stadium, in the United States. The victory placed Brazil at the top of Group C, in a calm night for those cheering.

In other words, those who paid from R$ 497 to R$ 1,497 to watch the match alongside Pablo Marçal in Alphaville at least saw the team win. The positive result, however, did not erase the central point of the controversy, which was never the score, but rather the price charged to watch something for free that was already on open network for the whole country. The contrast between the paid event and the free broadcast became even more evident after the final whistle.

Who is Pablo Marçal and why does the name still draw attention

Businessman and content creator, Pablo Marçal built an audience by selling personal development courses and gained national prominence by running for President in 2022 and for Mayor of São Paulo in 2024, when he finished in third place. In March 2026, he left PRTB and joined União Brasil, a move that brought his name back to the center of political news.

The trajectory, however, is surrounded by problems in Electoral Justice. Marçal was declared ineligible for eight years in decisions related to the misuse of social networks in the 2024 campaign, especially for the strategy called the contest of cuts, which awarded money to those who spread excerpts of his content. The appeals are still pending. This history helps to understand why every novelty from the influencer, even a ticket to watch the Brazil game in the World Cup in Alphaville, becomes a national topic in a matter of hours.

The episode mixes soccer, money, and the increasingly commercial relationship between influencers and followers. On one side, there are those who see charging as a legitimate move by someone who lives off an audience. On the other, those who see opportunism in turning a free game into a product costing up to R$ 1,497. And you, would you pay to watch a National Team match alongside a public figure, or do you think this type of charge goes too far? Share in the comments what you thought of Pablo Marçal’s strategy.

CITED SOURCES

CNN Brasil — Pablo Marçal charges up to R$ 1,497 to watch the Brazil game with him (original source)
Metrópoles — Marçal charges R$ 500 to watch the Brazil game in Alphaville (prices and installment)
Revista Fórum — criticism and repercussion of the charge (public reaction)
FIFA — Brazil 3 x 0 Haiti, 2026 World Cup (result and match context)
InfoMoney — União Brasil affiliates Pablo Marçal, who is ineligible (affiliation and lawsuits)

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Pablo Marçal charges up to R$ 1,497 per ticket to watch Brazil’s World Cup game in Alphaville, but followers remember that he used to call soccer a frivolity.

How much it cost to sit next to him

The contradiction that the followers themselves pointed out

The game happened and Brazil won by comeback in the lead

Who is Pablo Marçal and why does the name still draw attention

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Pablo Marçal charges up to R$ 1,497 per ticket to watch Brazil’s World Cup game in Alphaville, but followers remember that he used to call soccer a frivolity.

How much it cost to sit next to him

The contradiction that the followers themselves pointed out

The game happened and Brazil won by comeback in the lead

Who is Pablo Marçal and why does the name still draw attention

CITED SOURCES

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

He transformed an abandoned plastic water tank into an underground house in the “hobbit hole” style, using only repurposed pallet wood, without heavy machinery or expensive labor.

Chinese woman planted trees for decades while sand buried part of her house, received $5,000 from an American in 1999, and helped transform the desert into a forest of 8 million trees in China.

Almost 6,000 residents live concentrated along a single street nearly 9 km long in the interior of Poland. Houses form a continuous row, and behind them, narrow agricultural strips emerge, creating one of the most unusual rural patterns in Europe.

Described by astronauts as one of the most unlikely natural phenomena on Earth, the Okavango Delta spreads over up to 15,000 square kilometers in the middle of the desert and transforms Botswana into a living labyrinth of channels, islands, and flooded areas.

Scientists have created a material six times lighter than air, 75 times lighter than styrofoam, and that becomes stronger the more it is compressed: aerographite seems impossible, but it can reinforce structures, batteries, and satellites.

At 61 years old, comedian Chris Rock has a fortune of up to R$ 500 million, but has lived for 20 years in the same mansion in an environmental preservation area in New Jersey.

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More than half of the Earth’s largest lakes are shrinking simultaneously: satellites reveal that 53% of the largest lakes and reservoirs have lost water over three decades, in a collapse equivalent to 17 times the largest reservoir in the United States.

Long before sustainable construction became a trend, China built earthen fortresses with multiple floors, a central courtyard, and the capacity to house up to 800 people living in a community.

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