iPhone 16 or Wait for the iPhone 17? Discover Why This Is the Right Time to Buy the Current Model with Lower Prices
Apple officially announced the iPhone 17 for September 19, 2025 in Brazil, and as has become tradition, the arrival of the new generation brought significant price drops on earlier models. The iPhone 16, launched in 2024, is now available with discounts of up to R$ 900, making it a rare opportunity for those who want a top-of-the-line iPhone without paying the full price of the latest release.
This move happens because Apple adjusts its portfolio with each new generation. Older models are often discontinued in its official store but remain available at major retailers and authorized resellers — and that’s exactly where the best promotions come in.

How Much Is the iPhone 16 Today?
According to a survey by UOL, the prices of the iPhone 16 vary depending on the model, but all are below the initial price list:
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- iPhone 16e (128 GB): from R$ 3,999 for R$ 3,399 (15% off)
- iPhone 16 (128 GB): from R$ 5,298.96 for R$ 4,650 (12% off)
- iPhone 16 Pro (128 GB): from R$ 8,998.92 for R$ 7,649.10 (15% off)
- iPhone 16 Pro Max (256 GB): from R$ 9,598 for R$ 9,122 (4% off)
These offers are a direct response to the launch of the iPhone 17, which arrives with new premium features but at higher prices, reinforcing the appeal of the iPhone 16 for those seeking a balance between cutting-edge technology and cost-effectiveness.
What the iPhone 16 Still Delivers
Although the iPhone 17 brings innovations like a 48 MP camera across all models, an A19 processor, and even 2 TB of storage in the Pro models, the previous generation still impresses. The iPhone 16 comes equipped with the A18 chip, which ensures more than enough performance for heavy gaming, editing applications, and multitasking.
Moreover, the camera sensors already deliver top-level results, even in low light, and support for iOS 26, released in September 2025, is guaranteed for many years. This means the device continues to receive software updates, security patches, and new features.
iPhone 16 Models: Which to Choose?
With the arrival of the iPhone 17, the iPhone 16 lineup becomes even more attractive thanks to the discounts. But before deciding which to buy, it’s worth understanding the technical differences between each version.
iPhone 16e
- Display: OLED 6.1″ Super Retina XDR
- Chip: A18
- Cameras: “2-in-1” system with main 48 MP (produces 12 MP 2x “tele” via cropping)
- Connectivity: Wi-Fi 6, 5G, eSIM
- Storage: 128/256/512 GB
- Target Audience: ideal for those looking to enter the Apple ecosystem with solid performance and battery life.
iPhone 16
- Display: OLED 6.1″ Super Retina XDR
- Chip: A18
- Cameras: main 48 MP + ultra-wide
- Connectivity: Wi-Fi 7 (802.11be), 5G, eSIM
- Storage: 128/256/512 GB
- Highlight: already compatible with Apple Intelligence features in iOS 26.
iPhone 16 Plus
- Display: OLED 6.7″ Super Retina XDR
- Chip: A18
- Connectivity: Wi-Fi 7, 5G, eSIM
- Storage: 128/256/512 GB
- Highlight: larger battery and wider display for media consumption.
iPhone 16 Pro
- Display: OLED 6.3″ with ProMotion 120 Hz
- Chip: A18 Pro
- Cameras: triple system with support for ProRAW and ProRes 4K
- Connectivity: Wi-Fi 7, 5G, eSIM
- Storage: 128/256/512 GB/1 TB
- Build: titanium structure, lighter and more durable.
iPhone 16 Pro Max
- Display: OLED 6.9″ with ProMotion 120 Hz
- Chip: A18 Pro
- Cameras: includes a tetraprism telephoto lens 5x (with total optical zoom of up to 10x)
- Connectivity: Wi-Fi 7, 5G, eSIM
- Storage: starts at 256 GB (also available in 512 GB/1 TB)
- Battery: extended battery life compared to the Pro.
The Perfect Opportunity Before It Ends
The iPhone 16 is at the peak of cost-effectiveness. With significant discounts and still offering top-tier performance, advanced cameras, and years of software support, it’s the smartest purchase for those who don’t need to have the newly launched iPhone 17.
If you were waiting for the right moment to switch phones, this moment is now.

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