Trending Platform TikTok Intends To Use Artificial Intelligence To Sell Products In Videos Recorded On The App

Written by Roberta Souza

Published on 02/11/2023 at 15:06

Foto: reprodução Pixabay

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The Showcase Of The Future Has Arrived On The Hottest Platform Of The Moment! Soon, TikTok Videos Will Feature Product Selling Technology Throughout The Videos, Learn More!

TikTok is paving a revolutionary path in e-commerce, turning ordinary videos into showcases for products with the aid of artificial intelligence (AI) technology. The social media platform has been leveraging AI to identify items in videos and, in an innovative way, direct users to its e-commerce platform, the TikTok Shop.

TikTok, which started as an app for sharing short and creative videos, is now looking to expand its presence in the world of e-commerce. A notable innovation is the ability to promote products in videos that initially have nothing to do with shopping. The essence of this feature is the integration of AI to detect objects in videos, automatically identifying products. The technology behind this allows, without notifying the creator, the videos to be transformed into virtual showcases.

Currently, TikTok does not charge commissions on sales driven by videos. This is an early-stage experiment available only to a select group of users in the United States and the United Kingdom.

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How AI Technology Transforms Videos Into Virtual Stores

The process of turning videos into virtual showcases is fascinating. The technology of AI utilizes object detection to identify products in videos and suggests similar categories. A notable example involved a video from an Indian festival called Diwali, where the Insider reporter wore traditional South Asian attire. The video featured a buy button that directed viewers to the TikTok Shop.

The reporter used relevant hashtags like #lehenga, #Diwali, and #diwaliglam. The video appeared on another Insider reporter’s “For You” feed, accompanied by a call to find “more wedding dresses at the TikTok Shop,” with a “Buy Now” button that led to the app’s Shopping tab. Although the reporter was not informed that her video would be used for sales, TikTok’s system identified the outfit as a potential wedding dress and suggested related products in the TikTok Shop.

TikTok And E-Commerce: A Success Story

The arrival of buy buttons in “normal” TikTok videos illustrates how the company is committed to integrating e-commerce into the overall user experience on the app. In recent months, the social network has intensified its efforts to boost shopping. This includes offering incentives such as free shipping and discounts for sellers, as well as paying bonuses to influencers who add affiliate links.

Additionally, during Black Friday and Cyber Monday, TikTok launched a series of incentives for merchants. All of this represents the continuous evolution of the platform, which seeks to provide an integrated shopping experience.

The TikTok revolution in e-commerce demonstrates how technology and innovation are shaping the future of online retail. With AI technology as an ally, videos become dynamic showcases, allowing consumers to discover products in a more engaging way.

As TikTok continues its journey of transformation and technology, this initiative promises to offer users an even more dynamic and engaging shopping experience. The combination of video creativity with the power of AI is paving the way for a new world of shopping.

Trending Platform TikTok Intends To Use Artificial Intelligence To Sell Products In Videos Recorded On The App

The Showcase Of The Future Has Arrived On The Hottest Platform Of The Moment! Soon, TikTok Videos Will Feature Product Selling Technology Throughout The Videos, Learn More!

How AI Technology Transforms Videos Into Virtual Stores

TikTok And E-Commerce: A Success Story

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Trending Platform TikTok Intends To Use Artificial Intelligence To Sell Products In Videos Recorded On The App

The Showcase Of The Future Has Arrived On The Hottest Platform Of The Moment! Soon, TikTok Videos Will Feature Product Selling Technology Throughout The Videos, Learn More!

How AI Technology Transforms Videos Into Virtual Stores

TikTok And E-Commerce: A Success Story

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A British company has installed in the middle of the ocean the world’s first floating platform that generates electricity 24 hours a day from the temperature difference between the surface and the depths of the Atlantic, without relying on wind or sun.

China is building an artificial island in the middle of the sea, covering 20 km², to construct the largest offshore airport in the world, the Dalian Jinzhouwan. This $4.3 billion project is anchored on more than 3,000 pillars embedded in the rock beneath the ocean and is scheduled to open in 2035.

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A robot named Walter does the work of five bricklayers per hour and can save the construction industry, where the average age of professionals is 46 years and almost no one wants to learn the trade anymore, in the United Kingdom.

Austrian engineers have developed an inflatable concrete technology that transforms flat slabs into domes using only air pressure, eliminating scaffolding and temporary forms, and potentially changing the way bridges, tunnels, and curved roofs are constructed worldwide.

The James Webb telescope spotted a planet 700 light-years from Earth with mornings full of sand clouds and nights with clear skies, the temperature difference between the two hemispheres reaches an impressive 170 degrees.

In China, even those who beg on the street already have a QR Code, paper money has practically disappeared from daily life in just ten years, and the entire country has come to live on invisible payments via mobile phones.

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