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Three cars, three phenomena: how Xiaomi SU7, Lynk & Co 01 and Baojun 510 exploded in sales in the first few hours and changed the rules of the game
In a automotive market increasingly faster and more competitive, some cars did not wait weeks or months to achieve success. They went straight to the top of sales in the first few hours of their launch.
This is the case of three models that have gone down in history for their explosive commercial performance: the Xiaomi SU7, the Lynk & Co 01 and the Baojun 510. Each one, with its own unique features, has shown how consumer desire can quickly turn into impressive numbers.
Xiaomi SU7: a blast in the first 24 hours
The Xiaomi SU7 electric sedan was launched on March 28, 2024. In just 24 hours, the model received 88.898 orders.
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The immediate success can be explained by a few highlights: the sporty design, the competitive price starting at US$30.000, and the strong integration with the Xiaomi ecosystem.
The brand already had a strong presence among young consumers, and this was decisive for the result. The SU7 is the company's bet to combine electric mobility and technology, and the initial numbers show that the formula worked.
Lynk & Co 01: 6.000 cars in two minutes
Another sales phenomenon was the Lynk & Co 01 plug-in hybrid SUV. Launched on November 17, 2017, it reached the 6.000 order mark in just 2 minutes and 17 seconds.
One of the secrets to its success was its online, direct-to-consumer sales model. The brand’s subscription strategy and digital presence created the ideal environment for a lightning-fast launch.
01 became an example of how innovation in sales channels can impact market performance.
Baojun 510: dominance in the Chinese market
The third highlight is the Baojun 510 compact SUV. Launched in February 2017, it achieved the milestone of 416.883 units sold in the first year.
The model combined affordable pricing and attractive design, with a strong presence in the Chinese market. The strategy was successful in reaching consumers looking for a modern and economical vehicle.
These three vehicles are clear examples of how technology, marketing and timing can transform a launch into a phenomenon. The market changes quickly — and those who understand the consumer from day one are ahead of the game.
