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Free USP training bets on artificial intelligence, data analysis, and automation to prepare marketing, sales, and business professionals in a scenario increasingly driven by metrics, performance, and technology-based strategic decision-making.
Registrations are open for the free online mini-course “Data-Driven Marketing and AI: From Strategy to Execution”, promoted by USP/Esalq with live classes on May 20 and 27, 2026, always in the evening, from 7 PM to 10 PM.
In addition to the fully remote format, the training provides for the issuance of a certificate for participants who meet the attendance and performance criteria defined by the organization responsible for the course.
Offered by the “Luiz de Queiroz” College of Agriculture, a unit of the University of São Paulo, the training focuses on content related to data analysis, performance metrics, artificial intelligence, and automation applied to contemporary marketing.
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With a fully online format, the course allows the participation of interested individuals from different regions of Brazil, expanding access for professionals seeking updates in areas related to technology and commercial performance.
The official page informs that registrations remain open from April 2 to May 26, 2026.
Free USP Course Covers AI, Automation, and Data-Driven Marketing
Throughout the mini-course, participants will be introduced to concepts of marketing analytics, artificial intelligence, and data analysis aimed at strategic decision-making, relating consumer behavior, commercial performance, and value generation through technology.
In the inaugural class, scheduled for May 20, 2026, the program will address the evolution of marketing, from more intuitive practices to data-driven models, with special attention to the indicators used in measuring campaigns and commercial results.
Among the topics covered are CAC, LTV, ROI, ROAS, and churn, metrics used to monitor customer acquisition, return on investment, media performance, retention, and loss of consumers throughout the relationship with the company.
The program also includes the strategic use of data in audience segmentation and the construction of value propositions.
The approach seeks to bring analytical concepts closer to the practical decisions faced by marketing, sales, and management teams.
Live Classes Will Feature Predictive Models and Practical AI Applications
Scheduled for May 27, 2026, the second class will focus on content aimed at the practical application of artificial intelligence in marketing strategies used by companies in different segments.
During the session, participants will follow introductions to predictive models, automation tools, and application examples in B2C and B2B operations, bringing theoretical concepts closer to situations faced in the market.
In addition to practical applications, the program includes discussions on limits, risks, and governance related to the use of data and artificial intelligence in commercial processes and strategic decisions.
This part of the course addresses the necessary precautions in adopting technological tools, especially when they influence commercial decisions and customer relationships.
The content will be available for up to 30 days after the last class, according to the mini-course’s official page.
The reported duration is two weeks, considering the two live sessions scheduled by the organization.
The instructor for the training is Eleonora Diniz, professor of the MBA in Marketing USP/Esalq and CEO of Dr. Métricas, with experience in digital transformation, innovation, business, information technology, and marketing.
Who Can Participate in the USP/Esalq Online Course
Professionals in marketing, sales, business, and strategy are among the main target audiences for the mini-course, especially those seeking to expand their analytical and data-driven decision-making capabilities.
Managers and analysts interested in improving commercial performance, interpreting performance metrics, and understanding technological applications aimed at optimizing campaigns and customer relationships can also participate.
The training also includes IT and data professionals who wish to understand strategic applications in marketing, as well as entrepreneurs interested in innovation, digital transformation, and the use of technology applied to consumption.
Candidates for the MBA in Marketing USP/Esalq also appear among the target audiences indicated by the institution, as the mini-course functions as a preliminary immersion into the methodology adopted by the school in its programs.
The official page does not inform about registration fees or monthly tuition for participation in the mini-course.
The announcement highlights the 100% free nature of the training and the online format of the classes.
Free Certificate will be issued by USP/Esalq
The issuance of the certificate will be conditional on fulfilling the academic requirements defined by USP/Esalq for participants enrolled in the online training.
According to the information published by the organization, it will be necessary to follow the proposed activities and achieve adequate performance in the evaluations planned throughout the mini-course.
Thus, simply registering does not guarantee automatic receipt of the certificate provided free of charge by the institution.
To receive it, the participant must follow the activities and meet the academic requirements defined for the completion of the training.
The offer is part of a context of increased demand for short training courses in artificial intelligence, data analysis, and automation, areas that have come to have a direct impact on marketing, sales, and customer relationship routines.
In the case of this mini-course, the structure concentrates the main topics in two live meetings, with content focused on practical applications and concepts used by professionals dealing with planning, campaigns, metrics, and commercial decisions.
How to enroll in the free USP/Esalq course
Registrations must be made through the official page of the mini-course “Data and AI-Oriented Marketing: From Strategy to Execution”, on the MBA USP/Esalq website, until May 26, 2026.
Live classes will take place on May 20 and 27, 2026, two Wednesdays, from 7 PM to 10 PM. After the meetings, the content will remain available for up to 30 days, according to the rules informed by the institution.
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