VW Tera Surprises and Overtakes the T-Cross: See How the Newly Released SUV Has Already Become the Best-Selling Model in September

Written by Noel Budeguer

Published on 01/10/2025 at 19:32

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The Volkswagen Tera Surprised in September and Took the Lead Among SUVs, Surpassing the T-Cross. Meanwhile, the Fiat Strada Regained Overall Top Position in a Month of Turnarounds in the Brazilian Automotive Market

September was a busy month for the Brazilian automotive industry. According to a survey by K.LUME Consultoria, there were 230,539 registered vehicles, a growth of 7.8% compared to August.

In the accumulated figures for 2025, the total reached 1,806,568 units, an increase of 3.2% compared to the same period last year. In this scenario, two changes caught attention: Fiat Strada regained the overall leadership and the newly launched Volkswagen Tera overtook the T-Cross, becoming the best-selling SUV in the country.

Strada Regains the Lead and Leaves Polo Behind

After four months behind the Volkswagen Polo, the Fiat Strada returned to the top comfortably. There were 13,876 registrations, compared to 10,647 for the hatch.

ARTICLE CONTINUES BELOW

VW Tera Debuts in the Top 10 and Becomes the No. 1 SUV

The highlight of the month was the Volkswagen Tera, which made a strong entry into the market. After months of limited production, the model reached 7,610 registrations, entering directly into the top 10 and already as the best-selling SUV in the country in September.

The growth was already expected by the brand. The factory in Taubaté (SP), which produces both the Tera and the Polo, had been prioritizing the production of the hatch due to federal government incentives. Now, with the line adjusted, the SUV could gain space and respond to pent-up demand.

Meanwhile, the T-Cross, which usually ranked among the top three or four best-sellers, plunged to the 19th position, marking one of the poorest performances in its recent history.

Top 10: SUVs Dominate the List

In addition to the Tera, other SUVs made their presence felt in the ranking. The Toyota Corolla Cross placed 7th with 7,282 units, followed by the Chevrolet Onix (8th place, 7,039 registrations).

The Nissan Kicks, adding conventional and Play versions, secured the 9th spot with 6,319 units. Closing the top 10, the Hyundai Creta recorded 5,953 registrations.

In other words, four SUVs appeared among the ten best-selling vehicles in the country for the month, reinforcing the strength of the segment.

**VW Tera in Highlight at Dealerships: Production in Taubaté (SP) Accelerated in September, Granting the Model Leadership Among SUVs in the Brazilian Market. (Photo: Disclosure/Volkswagen)**

Sedans and Pickups: Balance in the Disputes

In the compact sedan segment, the Chevrolet Onix Plus took the lead with 5,169 registrations, occupying the 16th overall position, against 3,883 for the Hyundai HB20S.

Among the medium pickups, the competition remains fierce. The Fiat Toro, with 5,174 units, surpassed the Toyota Hilux, which closed September with 4,066 registrations. In the accumulated figures, the difference between the two decreased to less than a thousand units, showing that the Brazilian pickup is closing in on the traditional Japanese model.

Electric and Hybrid: BYD and GWM Remain at the Top

In the electric market, there were no surprises. The BYD Dolphin Mini was the absolute leader, with 3,392 units, followed by the larger BYD Dolphin, with 1,454. The third place went to the GWM Ora 03, which sold 429 units.

Among hybrids, the competition continues to be between Chinese manufacturers. The GWM Haval H6 once again stood out, with 2,937 registrations, ahead of the BYD Song Plus, which totaled 1,926 units.

This result shows a month of significant turnarounds: the Strada returned to overall top position, and the Volkswagen Tera managed to quickly establish itself as the best-selling SUV in Brazil, while traditional competitors like the T-Cross faced a sharp decline.

VW Tera Surprises and Overtakes the T-Cross: See How the Newly Released SUV Has Already Become the Best-Selling Model in September

The Volkswagen Tera Surprised in September and Took the Lead Among SUVs, Surpassing the T-Cross. Meanwhile, the Fiat Strada Regained Overall Top Position in a Month of Turnarounds in the Brazilian Automotive Market

Strada Regains the Lead and Leaves Polo Behind

VW Tera Debuts in the Top 10 and Becomes the No. 1 SUV

Top 10: SUVs Dominate the List

Sedans and Pickups: Balance in the Disputes

Electric and Hybrid: BYD and GWM Remain at the Top

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VW Tera Surprises and Overtakes the T-Cross: See How the Newly Released SUV Has Already Become the Best-Selling Model in September

The Volkswagen Tera Surprised in September and Took the Lead Among SUVs, Surpassing the T-Cross. Meanwhile, the Fiat Strada Regained Overall Top Position in a Month of Turnarounds in the Brazilian Automotive Market

Strada Regains the Lead and Leaves Polo Behind

VW Tera Debuts in the Top 10 and Becomes the No. 1 SUV

Top 10: SUVs Dominate the List

Sedans and Pickups: Balance in the Disputes

Electric and Hybrid: BYD and GWM Remain at the Top

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

Great Atlantic Sargassum Belt has ceased to be a climatic phenomenon and has become a biological system that feeds on itself, with 8,000 kilometers in length, 37 million tons of algae, and scientists confirm that it is now permanent.

A British company has installed in the middle of the ocean the world’s first floating platform that generates electricity 24 hours a day from the temperature difference between the surface and the depths of the Atlantic, without relying on wind or sun.

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Engineers had to pour concrete mixed with tons of ice throughout entire nights in the Dubai desert to erect the Burj Khalifa; any carelessness could clog the pipes half a mile high.

The James Webb telescope spotted a planet 700 light-years from Earth with mornings full of sand clouds and nights with clear skies, the temperature difference between the two hemispheres reaches an impressive 170 degrees.

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Air bubbles from 3 million years ago extracted from Antarctic ice reveal that the current level of CO₂ has already surpassed that of the ancient, warm world, when the sea was up to 20 meters higher and there were no factories or cars burning fuel.

Brazil went to China to seek money and technology to reinvent TV and bring the internet to places where fiber does not reach. The mission negotiated with the BRICS Bank led by Dilma and paved the way for a Chinese rival of Starlink to connect the Amazon.

About 150 workers are driving, one by one, 4,585 BYD electric cars off a 220-meter ship at the Port of Itajaí. The 48-hour mega-operation is the largest shipment from the Chinese automaker in Santa Catarina this year.

Iceland is going to lower a drill five kilometers to reach rock at 400 degrees and try to extract clean energy on a scale that a common well cannot achieve.