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Goodbye, Kicks and Renegade, Honda Launches a New Concept of Affordable and Competitive SUV in the Market!

Written by Roberta Souza
Published on 30/12/2024 at 14:36
“wr-v 2025”, “honda”, “suv”
Foto/reprodução: Stanislavskyi/Shutterstock
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With Renewed Design, Efficient Engine, and Cutting-Edge Technology, the WR-V Promises to Captivate SUV Lovers in Brazil

The Honda WR-V 2025 is preparing for its return to the Brazilian market, after a hiatus since its discontinuation in 2022.

With a launch expected in the second half of 2025, this SUV promises to stand out as a modern and compact alternative, being produced at the Itirapina plant in São Paulo.

Honda’s Investments and Commitments

To enable the return of the WR-V, Honda is significantly investing in Brazil, allocating R$4.2 billion by 2030.

This investment emphasizes the model’s relevance in the brand’s strategy and demonstrates Honda‘s commitment to expanding its presence in the growing SUV market.

With test units already spotted in the country, the expectation is that the model will reach the public soon.

What to Expect from the Honda WR-V 2025?

The WR-V 2025 will initially be equipped with a 1.5 Flex Aspirated Engine with four cylinders, offering 126 horsepower and 15.8 kgfm of torque.

This engine is similar to that used in the Honda City and will be paired with a CVT transmission with seven simulated gears.

“wr-v 2025”, “honda”, “suv”
Photo/replication: Honda

Additionally, Honda plans to launch a hybrid flex version by 2027, which will combine the 1.5 engine with two electric motors, aligning with the growing demand for energy efficiency and sustainability.

Modern Design and Comfort

The design of the WR-V 2025 has been updated to reflect the visual identity of Honda’s larger SUVs, such as the HR-V and CR-V.

The update encompasses both the exterior and interior, promising a more comfortable space equipped with cutting-edge technology, positioning the model as a strong competitor in its category.

Technological Differentiators of the WR-V 2025

Among the technological differentiators that the WR-V 2025 offers are LED headlights and taillights, digital air conditioning, and a 10.25-inch multimedia center.

Additionally, it will feature an induction charger and the Honda LaneWatch system, which enhances the technology package offered by the brand.

For the more advanced versions, Honda Sensing will be a highlight, including assistance systems such as autonomous emergency braking, lane keeping assist, and adaptive cruise control.

These features are essential in a market that values safety and innovation.

Positioning and Competition in the Market

The Honda WR-V 2025 is strategically positioned below the HR-V, directly competing with models such as the Toyota Yaris Cross and the Nissan Kicks 2025.

“wr-v 2025”, “honda”, “suv”
Photo/replication: Honda

With estimated prices ranging from R$ 120 thousand to R$ 150 thousand, the WR-V seeks to attract consumers looking for a balance between cost, efficiency, and innovation.

A New SUV Concept

The arrival of the WR-V 2025 represents a significant move by Honda to capture the audience interested in compact SUVs that offer advanced technologies and modern design.

The continuous development of the model demonstrates the brand’s commitment to the needs of Brazilian consumers, further solidifying its position as a reference in the automotive industry in the country.

Stay tuned for more news about the Honda WR-V 2025!

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Alex
Alex(@alfa2criadorgmail-com)
05/01/2025 19:17

Mas acessível é algo impossível para Honda. Ela parece que fabrica os carros no Brasil com estrutura de ouro. Nunca vi uma concecionaria querer vender com os preços absurdos que ela pratica. Então! Não caio nessa conversa mais !

Otávio
Otávio
01/01/2025 09:11

Esperar mais 2 anos para a versão híbrida, porque a Honda já não lançou tudo de uma só vez. Bem típico da Honda no Brasil é assim até com as motos, política errada.

Yara
Yara
31/12/2024 09:37

Amo os carros da HONDA. Mas já estou estudando a concorrência. Os preços do HRV e dessa WRV que vai entrar…. definitivamente…. Estão muito pouco competitivos. Como diz o japonês: TAKARO.

Roberta Souza

Autora no portal Click Petróleo e Gás desde 2019, responsável pela publicação de mais de 8.000 matérias que somam milhões de acessos, unindo técnica, clareza e engajamento para informar e conectar leitores. Engenheira de Petróleo e pós-graduada em Comissionamento de Unidades Industriais, também trago experiência prática e vivência no setor do agronegócio, o que amplia minha visão e versatilidade na produção de conteúdo especializado. Desenvolvo pautas, divulgo oportunidades de emprego e crio materiais publicitários direcionados para o público do setor. Para sugestões de pauta, divulgação de vagas ou propostas de publicidade, entre em contato pelo e-mail: santizatagpc@gmail.com. Não recebemos currículos

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