Digital Expansion: TotalEnergies Brazil Launches in Automotive E-Commerce

Digital Evolution Marks The Trajectory Of The Energy Giant In The Free Market.

With a solid trajectory of nearly fifty years in Brazil, TotalEnergies Brasil – present in more than 130 nations and responsible for the production and marketing of various forms of energy – expands its horizons with the inauguration of its virtual store in the Free Market. This initiative provides consumers direct access to automotive solutions under the endorsement of this French multinational, standing out in the main marketplace in South America.

Diversity In Products And Solutions

Since the end of July, the digital platform of TotalEnergies Distribuidora Brasil has been operating at full steam, showcasing an impressive variety of products aimed at SUVs, pickups, and compact cars. The company stands out for presenting lines of multifunctional oils for engines, manual and automatic transmissions, as well as specific brake fluids and radiator additives. With renowned series like Quartz, Classic, Fluidmatic, Traxium, Transtec, and Rubia, TotalEnergies solidifies its space in the automotive market, from light vehicles to heavy-duty ones, including options for hybrid and large vehicles.

Connecting Industry And Consumers

Geoffrey Lee, e-commerce specialist at TotalEnergies Brasil, emphasizes that the major challenge of this transition to digital is establishing a direct connection between the company and the customer. “Historically, we have a cultural barrier. Many are still not familiar with online purchasing of automotive products. Our focus is to understand and meet the needs and desires of our consumers,” he stresses.

In the quest to consolidate its brand in Brazilian territory, TotalEnergies aims to offer not only products but also accessible technical knowledge, increasing trust and comfort for its customers. Lee adds: “Our objective is to strengthen the brand identity, which has already taken root in Brazil over these nearly 50 years, and is well recognized among professionals and companies in the field.”

“Our confidence lies in the excellence and performance of our products. With our entry into e-commerce, we aim to expand our market share in Brazil, getting closer to our audience and strengthening our relationship with the local market,” points out the TotalEnergies specialist.

Source: Information to the Press | Dezoito Com PR – Camila Milani.