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Mondelez Brasil, Manufacturer Of Famous Brands Such As Lacta, Oreo, Club Social, And Tang, Announced An Investment Of R$ 1 Billion To Increase Its Production Capacity In Pernambuco And Paraná.
The investment aims to accelerate growth in Brazil and promote innovation, with a focus on reducing carbon dioxide emissions and the goal of eliminating greenhouse gas emissions by 2050.
The amount invested will be 70% higher than the investment made last year and is mainly intended for chocolate and biscuit lines. The expectation is for a 50% increase in the production capacity of the Bis, Sonho de Valsa, and Ouro Branco lines in Vitória de Santo Antão, and 20% in Curitiba, where the largest chocolate factory of Mondelez Brasil is located.
Liel Miranda, president of the company in the country, highlighted that the expansion prioritizes innovation, sustainability, and increasing production capacity. Miranda explained that the growth trend involves entering new categories and sustainable practices, reflecting a strategic focus on both inorganic and organic growth.
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Regarding the creation of new jobs, the project expects to mobilize 180 positions by 2025 in Vitória de Santo Antão, although no start date for hiring has been established.
The strategy Investing with Purpose integrates the local economy incentive program and encourages diversity and inclusion of suppliers, while the Cocoa Life initiative promotes, through the improvement of cocoa cultivation, the increase of profitability and productivity for producers and the popularization of innovation and technology in the cocoa sector.
“As a major chocolate producer, we understand the importance of responsible socioeconomic cultivation. Our commitment is to build a sustainable cocoa production in Brazil that first meets the company’s cocoa needs in the country,” said Liel Miranda.
Several companies, like Mondelez Brasil, Are Investing in Sustainable Projects and Solutions to Reduce Carbon Emissions
Mondelez Brasil, for example, has a public commitment to reduce carbon dioxide emissions to zero by 2050. The initiative seeks to promote sustainable and responsible production, promoting a positive impact across the entire production chain and the environment.
With the investment of R$ 1 billion, Mondelez Brasil expects not only to expand its production but also to generate jobs and strengthen the economy in Pernambuco and Paraná. Aiming to accelerate growth in Brazil and drive significant advances in sustainable projects, the initiative is set to be an important milestone in the company’s history in the country and positively impact the entire production chain of Mondelez Brasil.
It is clear that Mondelez Brasil’s investment promises to positively impact the entire production chain of the company, strengthening its presence in the chocolate and biscuit market and contributing to the expansion of the local economy in the states of Pernambuco and Paraná.
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