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Multinational Ericsson Announces Investment in New Company for 5G Project Operations. Company’s Initiative Promises to Generate Hundreds of Jobs in Brazil.
Ericsson, which has just completed 100 years of presence in Brazil, announces investment to open a new company in the country in 2025, fully focused on offering products and services for private networks, a segment that represents one of the industry’s biggest bets to expand its revenue sources. The multinational Ericsson’s initiative will create hundreds of jobs.
New Company of Multinational Ericsson in Brazil
The new company of the Swedish multinational in Brazil, which can generate hundreds of new jobs, will be managed by Ericsson Enterprise Wireless Solutions (EEWS), a subsidiary of the group that already operates in other countries, such as the United States, Mexico, and parts of Europe.
This company was previously called Cradlepoint and was acquired by multinational Ericsson in 2020 for US$ 1.1 billion. According to Ericsson’s president for the Southern Cone of Latin America, Rodrigo Dienstmann, private networks, where the new company will operate, are internet networks that meet custom demands from businesses, such as activities within factories, mining operations, transport logistics, agriculture, among other production sectors.
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These operations, where the company is investing, have specific needs, such as internet coverage in extensive areas or enhanced security against signal interruption. Thus, companies hire equipment and services on demand.
The investment in the new company stems from the expectation of a boost in the private network market around the world in the coming years, given that the arrival of 5G allows for faster connections with lower response times between devices, which are essential characteristics for the use of drones, vehicles, and industrial robots.
New Company Will Serve Companies Like Gerdau, Stellantis, and Weg
Multinational Ericsson already operates with private networks in Brazil. The company provided, for example, the equipment for Nestlé’s private 5G network in Caçapava (SP), in a project that also involved Embratel, according to the real-time news system from Grupo Estado, called Broadcast. According to Dienstmann, the arrival of the new company in Brazil will allow for a more focused approach in the segment.
The traditional business of multinational Ericsson consists of large equipment supply contracts for operators, with values in the hundreds of millions of dollars range. The new business will have a much larger number of contracts, spread across various operations, although the individual value will be lower.
Dienstmann adds that the group will strengthen the prospecting of new business, which will be done in partnership with internet operators. The focus is to develop specific solutions for the activities of production sectors.
The executive added that the biggest challenge of the new company’s investment for this market is still the availability of industrial devices that already capture 5G, but this is expected to change gradually. In Brazil, companies like Gerdau, Stellantis, and Weg also have projects with 5G in partnership with technology providers Ericsson, Nokia, Huawei, Embratel, IBM, NTT, among others.
About the Multinational Ericsson
Ericsson is a technology company specialized in telecommunications equipment. The Swedish company was founded by Lars Magnus Ericsson in 1876 with the support of his friend Carl Johan Andersson, originally focused on repairing telegraphs.
From 1878, the business began to expand, and that year the company started offering telephones and switchboards to the first telecommunications company in Sweden, Stockholms Allmänna Telefonaktiebolag.
Today, the company employs over 26,000 employees solely in Research and Development.
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