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SUV arrives in the country to compete with BYD and Toyota, bringing innovations that promise to revolutionize the segment.
O 2026 Volkswagen Tiguan arrives in Brazil at the end of the year with a renewed design, advanced technology and enhanced safety. Ready to challenge rivals such as the BYD Song Plus and GWM Raval H6, the German SUV promises to regain market share. Check out the details!
Launch and positioning in the market
O 2026 Volkswagen Tiguan will be released in Brazil in the last quarter of the year, imported from Mexico. With an estimated price between R$280 and R$300, the SUV will be one of the brand's most expensive models in the country. The strategy is to compete directly with the Chinese BYD Song Plus and GWM Raval H6, which dominate the hybrid midsize SUV segment.
Modern design and enlarged dimensions
The third generation of 2026 Volkswagen Tiguan brings a sportier and more sophisticated look. At 4,73 meters long (+3 cm than the previous one), the SUV lost the seven-seater option, now exclusive to the Tairon. The front gained full LED headlights interconnected by a light bar, a central grille with an illuminated logo and a bumper with marked air intakes. At the rear, interconnected LED lights and the model name in the center of the trunk complete the premium look.
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High-tech interior and high comfort
O 2026 Volkswagen Tiguan surprises with a minimalist and technological cabin. The 12,3-inch digital panel and the multimedia center of up to 15 inches (with Android Auto and wireless CarPlay) dominate the console. The front seats have electric adjustment, memory and ventilation, as well as three-zone digital climate control. Highlights include the panoramic sunroof, induction charger and Harman Kardon sound system.
Enhanced safety and powerful engines
O 2026 Volkswagen Tiguan It is equipped with 10 airbags as standard, including a central one between the front seats. It also has autonomous emergency braking, evasive maneuver assistant, autonomous parking and 360º vision. In terms of engine, the Brazilian version should maintain the 2.0 turbo engine with 201 hp and 32,6 kgfm of torque, combined with the 8-speed automatic transmission. The 4Motion all-wheel drive will be optional.
Volkswagen's direct competitors and strategy
To face the BYD Song Plus (leader in sales in the segment) and the GWM Raval H6, 2026 Volkswagen Tiguan bets on premium finish and superior safety. The German automaker also plans to bring the Tairon, a seven-seater SUV, to complete the line. The expectation is that the new Tiguan will attract consumers looking for German tradition and innovation in a single package.
O 2026 Volkswagen Tiguan arrives to reheat the competition in the premium SUV market. With bold design, cutting-edge technology and unbeatable security, the model is Volkswagen's bid to regain ground lost to Chinese brands. It remains to be seen whether the high price will not be an obstacle in an increasingly competitive market.
Failed article, full-size SEL version offers a stronger 270+hp engine
They should never have taken it off the line, now it has lost market share to the competition.