The car that conquered the hearts of many Brazilians, the Honda Civic, which has been in the country since 1992, will no longer be produced by the multinational in Brazil and can now only be purchased via import.

The management of the multinational Honda in Brazil had to make the painful decision to stop production of the Honda Civic, which now can only be purchased through imports when a new generation appears abroad, within a few months. The decision is due to the fact that the price will be high due to taxes and its sales volume, which had a huge drop in the Brazilian market.

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Honda explains why the Honda Civic can only be purchased by import

This decision was taken because the Civic's main competitor, the Toyota Corolla, has superior sales, despite the sedan sector losing ground to SUVs. Another reason for the Multinational's decision was because there is internal competition with the Honda City, which is a slightly smaller sedan, but with dimensions close to those of the Civic and this caused a sales conflict between the two vehicles.

Therefore, within a few months, a new generation of Honda City will arrive to replace the Civic, which can now only be purchased by Brazilians via importation. For this, City will gain new dimensions, increasing wheelbase and length, which will look like an old generation Civic and also a modern 1.5 engine that will create a power of 130 horsepower to the vehicle. So far, the Honda multinational's import strategy is not a certainty of success, but it is the most viable idea to date.

Honda Civic and its history in Brazil

The Civic is a car that was launched by the multinational in 1973, is currently in its 10th generation and since then has been elected Car of the Year twice by Autoesporte magazine, in 2007 and 2017.

Honda started exporting the vehicle to Brazil in 92, being produced nationally in 97, in Sumaré, in the state of São Paulo. In 2008 it was the best-selling sedan in Brazil, leaving its competing models behind.

Its latest generation was revealed in September 2015 and features a style of “Fastback”, with the C-pillar tucked into the rear. The interior received several transformations compared to previous generations, with a digital instrument panel and a 7-inch screen.

Meet the multinational Honda

Operating for 71 years, focusing on combining responsibility with technology efficiency and respect for the environment, through its diversified product line, the Honda Group is one of the largest manufacturers of internal combustion engines in the world.

The multinational's operations are divided into eight administrative blocks responsible for the company's activities in Japan, Central and North America, the Middle East, Europe, Africa, Oceania and China.

In total there are more than 470 subsidiaries and affiliates in the four corners of the planet, with more than 70 production units and vehicles and 35 R&D centers. The multinational currently employs around 220 people around the world.