The "Agro Brand of Brazil" Project, A Communication Initiative for the Sector, Is The Largest Ever Undertaken in the Country, Aiming to Establish the Sector as a National Passion

The “Agro Brand of Brazil” Project, A Communication Initiative for the Sector, Is The Largest Ever Undertaken in the Country, Aiming to Establish the Sector as a National Passion

Written by Bruno Teles

Published on 26/01/2023 at 18:47

Marca Agro do Brasil (Foto/divulgação)

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The Research “Perceptions About Agriculture. What The Brazilian Thinks”, Developed By The Movement Todos A Uma Só Voz, Showed That About “7 Out Of 10 Brazilians Have A Positive Attitude Toward Agriculture” And That “Agriculture Is One Of The Most Admired Sectors By Brazilians”.

In addition to this information released in the public version, a study also evaluated creative paths and understood the types of messages that most attract and bring positive reactions to the charm of Brazilians. This is the main starting point for the construction of the project “Brazil’s Agriculture Brand”.

This project will also be formed by initiatives that will bring the city closer to the countryside, with the aim of making agriculture a passion beyond national borders. “In recent decades, Brazilian agriculture has developed significantly: it learned to produce more in less space, developed technologies, applied innovation in the field, and advanced in sustainability issues, but it has not evolved in its communication nor built a strong brand, leaving the sector vulnerable to the actions of those who frequently defame it,” emphasizes the president of the Brazilian Association of Rural and Agricultural Marketing (ABMRA), Ricardo Nicodemos.

“Brazil’s Agriculture Brand” is a project focused on positioning and building images of Brazilian agriculture. “It will encompass integrated actions and campaigns that will be implemented in a gradual manner and will bring agriculture closer to people, awakening feelings of pride and admiration among Brazilians for producers and the sector. The councils will define the audiences, the campaigns, the tactical actions, and the areas of focus,” explained the President of ABMRA.

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The “Agro Brand of Brazil” Project, A Communication Initiative for the Sector, Is The Largest Ever Undertaken in the Country, Aiming to Establish the Sector as a National Passion

The Research “Perceptions About Agriculture. What The Brazilian Thinks”, Developed By The Movement Todos A Uma Só Voz, Showed That About “7 Out Of 10 Brazilians Have A Positive Attitude Toward Agriculture” And That “Agriculture Is One Of The Most Admired Sectors By Brazilians”.

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The “Agro Brand of Brazil” Project, A Communication Initiative for the Sector, Is The Largest Ever Undertaken in the Country, Aiming to Establish the Sector as a National Passion

The Research “Perceptions About Agriculture. What The Brazilian Thinks”, Developed By The Movement Todos A Uma Só Voz, Showed That About “7 Out Of 10 Brazilians Have A Positive Attitude Toward Agriculture” And That “Agriculture Is One Of The Most Admired Sectors By Brazilians”.

Mother and daughter build a 70 m² house with more than 8,000 discarded glass bottles and impress with their creativity; known as the Casa de Sal, the property is located on Itamaracá Island, in Pernambuco.

Workers were opening a new road connection near the Marginal Tietê when they found, in the underground of the construction site, remnants of locomotives, wagons, and boilers from the 19th century linked to the forgotten history of Lapa.

Instead of burning or burying old tires, an American city is transforming about 2,000 of them into the street itself, paving its first sections with a quieter and more durable rubber asphalt.

China transforms desert-devastated area into the world’s largest artificial forest, planting trees for 60 years, blocking sand that reached Beijing, and creating a “green lung” of 92,000 hectares in a region once considered lost.

Greek island offers free housing for volunteers, but there’s a condition: you need to take care of rescued cats.

Engineers want to carve through Africa with a giant canal to bring water from the world’s second-largest river to a dying lake on the edge of the Sahara Desert that has already lost 90% of its water.

China has deployed snake-shaped robots to slide along power lines, where they have already inspected over 130 kilometers of cables using cameras and sensors to detect damaged wires, worn-out parts, and overheating.

China connects to the power grid the largest ultra-large battery storage station ever built in the world and signs a billion-dollar contract that consolidates a technology capable of sustaining entire cities with clean energy.

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Mother of 7 children leaves night job in São Paulo, invests only R$ 86 in artisanal ice creams and sees income become household support: business created at the gate reaches R$ 6,000 per month and aims for a physical store.

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