Owner of Havan Visits Paraguay to Discuss Lower Taxes, Local Suppliers, and International Expansion with President

Luciano Hang will travel to Paraguay with Havan executives for a meeting with President Santiago Peña and visits to suppliers, in a move that could mark the entry of the Brazilian network into the Latin American market

Havan celebrated its 40th anniversary this Friday (26) with plans to start its internationalization in Latin America. Luciano Hang will travel to Paraguay next Monday (29), with advisors and executives, to meet with President Santiago Peña and visit local suppliers.

Trip to Paraguay marks a new step for Havan

The agenda in the neighboring country aims to assess Havan’s entry into the Paraguayan market. The trip includes a meeting with Santiago Peña and visits to suppliers, a move that could bring the network closer to regional partners.

For retail, presence in Paraguay represents access to a new consumer market and also the chance to better understand costs, supply, and local opportunities.

Network started from a 45 m² store in Brusque

Founded in 1986, Havan began as a small 45 square meter fabric store in Brusque, Santa Catarina. Four decades later, the company has more than 190 megastores in 23 states and the Federal District.

In 2025, the company recorded a record revenue of R$ 18.5 billion, with growth exceeding 16% compared to the previous year.

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Goal for 2026 foresees 200 megastores

For 2026, Luciano Hang intends to end the year with 200 megastores in all Brazilian states. The goal also includes 25,000 employees and revenue of R$ 22 billion.

These numbers show that the possible entry into Paraguay occurs in parallel with the company’s national expansion plan.

Brazilian interest in Paraguay has grown

Havan’s bet takes place amid the increasing presence of Brazilian businesses in Paraguay. More than 232 companies of Brazilian origin are already operating in the country.

According to the Ministry of Industry and Commerce of Paraguay, 69% of the industries with active maquila programs are Brazilian.

The regime allows production with a total tax burden of about 12%, compared to rates between 40% and 46% in Brazil.

Among the mentioned companies are Lupo, with a factory in Ciudad del Este, and Döhler, which acquired land in Coronel Oviedo to establish its first unit outside Brazil.

This article was prepared based on information provided in the source material and data attributed to the Ministry of Industry and Commerce of Paraguay, with numbers and statements preserved as per the consulted material.

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