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Mobil™ Lubricants and Dislub Equator Group in Strategic Collaboration, Offering a Complete Portfolio of High-Quality Products and Services with a Focus on Sustainability.
Mobil™ Lubricants and the Dislub Equator Group announced a strategic partnership aimed at providing more quality and convenience to consumers. This union promises a diverse portfolio of high-quality sustainable products and services, catering to both gas stations and B2B customers.
The positive results of this alliance are evident, reflecting the commitment of both companies to their consumers. This collaboration not only strengthens the brands’ presence in the market but also delivers innovative solutions focused on sustainability. With over 150 years of expertise, Mobil™ lubricants continue to offer excellent products.
Additionally, it has a team of specialized professionals, offering a range of services, including activations and events at retailers, specifically developed to ensure maximum customer satisfaction and standing out for its complete portfolio of products.
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New Strategic Partnership with Dislub Equator Group
In order to get even closer to consumers, the brand announces a new strategic partnership with the Dislub Equator Group (GDE), one of the largest distributors of petroleum products in the North, Northeast, and Central-West regions of Brazil. This marks an important point in the country’s energy and fuels market.
Aiming to transform the oil change experience at its locations, GDE is making significant advances in its market strategy, which puts the customer at the center of its operations, always focusing on innovation and excellence. In September, the company will launch its Lubs units.
Excellence in High-Quality Services
These Lubs units not only offer convenience and comfort, but also feature innovative architecture, state-of-the-art equipment, and high-quality services, utilizing the Mobil™ brand to ensure maximum performance and protection for vehicles. Mobil™ lubricants drive daily life, the future, and business, being essential in lubrication solutions.
To reach the final customer, they rely on exclusive distributors and resellers spread throughout Brazil. GDE, with its 26 years of experience, is one of the largest distributors of petroleum products in the country, serving over 5,500 customers, with more than 400 branded stations and 24 branches, including 10 owned terminals.
The Strength of the GDE and Mobil™ Partnership
One of the most notable aspects of this partnership is the union of two great forces in the fuels and lubricants markets. With a complete offering to the final customer, GDE and the Mobil™ brand strengthen their strategy to provide maximum convenience and benefits to the end customer, applying intelligence in their commercial actions and services.
Gerson Francisco, vice president of Moove for South America, a company of the Cosan Group and holder of the rights to produce and distribute Mobil™ lubricants in Brazil, expressed enthusiasm regarding this alliance: ‘We are committed to offering the most advanced technological solutions in lubrication, providing a complete portfolio of products and services to the end customer.
Collaboration and Benefits for Customers
We have a robust network of exclusive distributors nationwide to ensure proximity and adherence to a complete offer, both for Dislub Equator stations and B2B customers, from the automotive to the industrial segment. Within this dynamic, we bring to the end consumers, together with the Dislub Equator Group, high-tech products, globally recognized and available at over 400 points of sale.’
Sérgio Lins, CEO of the Dislub Equator Group, also comments on the successful alliance of these two large companies: ‘For GDE, it is essential to have in our complete portfolio of products a globally renowned partner that can add value to Dislub and Equador resellers.
Importance of Technology and Sustainability
The high performance of Mobil™ lubricants, with advanced technology and a focus on sustainability – something that is in our DNA – were determining factors for us to seek the brand to compose our portfolio. With the implementation of our LUB units, having the Mobil™ brand as a partner, we will provide convenience, comfort, and excellence to our customers’.
Mobil™ lubricants are present in various sectors of the market, from taking astronauts into space to driving all industrial sectors, grinding agricultural harvests, managing ground, air, and maritime freight, in addition to moving cars, motorcycles, and trucks, and above all, people. The brand remains in constant motion with its consumers, contributing to the evolution of their paths towards new achievements. After all, where there is movement, there is Mobil™.
About the Dislub Equator Group
The Dislub Equator Group, known as GDE, has the mission of distributing energy with fuel supply solutions that efficiently meet customer needs. To this end, it has a robust infrastructure, including 24 branches and 10 owned terminals, with a capacity to store up to 200 million liters. Pioneering, the pursuit of innovative solutions, best management practices, sustainability, and technology are in the DNA of the Group.
That’s how they developed Brazil’s first eco-additized fuel: DuraMais+, which delivers up to 10% more than regular fuels, with a reduction of up to 50% in pollutant emissions.
Source: © milena@mosaike.com.br
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