Suzano: The Giant That Made Brazil the Largest Producer and Exporter of Pulp in the World

Written by Bruno Teles

Published on 18/11/2023 at 18:25

Fábrica da Suzano (Imagem / Reprodução)

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Did You Know That Brazil, Today the Largest Producer and Exporter of Pulp in the World, Was Once Dependent on Imports in This Sector? That’s Right, But the Story Changed Thanks to Suzano and the Entrepreneurial Vision of the Feffer Family.

It all started with Leon Feffer, a Ukrainian immigrant who arrived in Brazil without speaking Portuguese, but with a great desire to work. From peddler to businessman, Leon was the pioneer, transforming Suzano into the largest pulp producer on the planet.

The big idea of Suzano was betting on eucalyptus for pulp production. While the rest of the world focused on long-fiber trees, which take an eternity to grow.

Suzano, under the leadership of Max Feffer, Leon’s son, invested in eucalyptus, which besides growing quickly, also has the advantage of being cut every 7 years. This put Brazil on the map as a giant in the sector, with a competitive advantage to envy.

ARTICLE CONTINUES BELOW

From Crises to Opportunities: The Trajectory of Suzano

YouTube video — Suzano: The LARGEST Pulp Producer in the WORLD (Video / Reproduction: Curioso Mercado)

The history of Suzano is marked by ups and downs, but always with an incredible ability to reinvent itself. In the 90s, the company faced challenges with the fall in pulp prices and the devaluation of the real.

But, as the saying goes, “crises are when opportunities arise“, and Suzano did not let the ball drop. Under the leadership of David Feffer, the company focused on corporate governance and expansion, including acquiring VCP’s share in Ripasa and inaugurating the plant in Imperatriz, Maranhão.

The Merger with Fibria and a Bright Future

In 2018, Suzano announced the merger with Fibria, creating the largest global pulp producer. This merger, completed in 2019, was a milestone in the sector, consolidating Suzano’s leadership position in the global market.

With ambitious projects like the Cerrado Project, Suzano not only celebrates a successful past but also looks to the future with optimism and determination.

Suzano Today: A Global Powerhouse

Currently, Suzano is a powerhouse, with revenues of nearly R$ 50 billion and a net profit of R$ 3 billion. With 37,000 employees and a presence in over 100 countries, the company not only represents Brazil on the global stage but is also an example of innovation, resilience, and business success.

The story of Suzano is a true inspiration. From an immigrant with a dream to one of the largest companies in the world, the trajectory of Suzano is proof that with vision, innovation, and hard work, it is possible to turn challenges into opportunities and write a success story.

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Suzano: The Giant That Made Brazil the Largest Producer and Exporter of Pulp in the World

Did You Know That Brazil, Today the Largest Producer and Exporter of Pulp in the World, Was Once Dependent on Imports in This Sector? That’s Right, But the Story Changed Thanks to Suzano and the Entrepreneurial Vision of the Feffer Family.

From Crises to Opportunities: The Trajectory of Suzano

The Merger with Fibria and a Bright Future

Suzano Today: A Global Powerhouse

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Suzano: The Giant That Made Brazil the Largest Producer and Exporter of Pulp in the World

Did You Know That Brazil, Today the Largest Producer and Exporter of Pulp in the World, Was Once Dependent on Imports in This Sector? That’s Right, But the Story Changed Thanks to Suzano and the Entrepreneurial Vision of the Feffer Family.

From Crises to Opportunities: The Trajectory of Suzano

The Merger with Fibria and a Bright Future

Suzano Today: A Global Powerhouse

In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

Almost 6,000 residents live concentrated along a single street nearly 9 km long in the interior of Poland. Houses form a continuous row, and behind them, narrow agricultural strips emerge, creating one of the most unusual rural patterns in Europe.

Chinese woman planted trees for decades while sand buried part of her house, received $5,000 from an American in 1999, and helped transform the desert into a forest of 8 million trees in China.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

Described by astronauts as one of the most unlikely natural phenomena on Earth, the Okavango Delta spreads over up to 15,000 square kilometers in the middle of the desert and transforms Botswana into a living labyrinth of channels, islands, and flooded areas.

Two helicopters, 41 people, and over 38 tons of bait were mobilized on a remote Pacific atoll to eliminate rats; five years later, native trees grew by 5,000%, seabirds gained habitat, and the rainforest began to regenerate.

Without a mansion, without high investment, and without a traditional classroom, a teacher living in a 22 m² house taught students to build a 9 m² studio apartment with the equivalent of R$10,000.

Without her own home and pressured by rent, a 25-year-old bought a small 15-meter boat, gradually renovated the interior by herself, transformed the interior with paint, new flooring, a larger bathroom, and started living on the canals, paying much less per month.

Long before sustainable construction became a trend, China built earthen fortresses with multiple floors, a central courtyard, and the capacity to house up to 800 people living in a community.

He got tired of renting, bought an old school bus, removed the seats, modified the roof, reinforced everything with steel, and created a two-story mobile home that looks small on the outside but houses two bedrooms inside.

A mother of four sought a safer family environment, watched tutorials on the internet, built a 325 m² house with her family, and learned foundation, walls, plumbing, and electrical work without any professional experience.

Two new 300cc models from QJ Motor are expected to arrive in Brazil as SBM to target the CB 300F and shake up the low-displacement market, with more power and liquid cooling than Honda.

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