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Did You Know That Brazil, Today the Largest Producer and Exporter of Pulp in the World, Was Once Dependent on Imports in This Sector? That’s Right, But the Story Changed Thanks to Suzano and the Entrepreneurial Vision of the Feffer Family.
It all started with Leon Feffer, a Ukrainian immigrant who arrived in Brazil without speaking Portuguese, but with a great desire to work. From peddler to businessman, Leon was the pioneer, transforming Suzano into the largest pulp producer on the planet.
The big idea of Suzano was betting on eucalyptus for pulp production. While the rest of the world focused on long-fiber trees, which take an eternity to grow.
Suzano, under the leadership of Max Feffer, Leon’s son, invested in eucalyptus, which besides growing quickly, also has the advantage of being cut every 7 years. This put Brazil on the map as a giant in the sector, with a competitive advantage to envy.
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Monterrey is erecting a 484-meter tower that will dethrone all the skyscrapers in Latin America — it has already surpassed the 52nd floor and there are 170 meters left to the top…
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At 625 meters above the ground and with a span of 1,420 meters between mountains, China inaugurated the highest bridge in the world — and the 2-hour journey now takes 2 minutes.
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While in Brazil a 10-story building takes 2 years to complete, in China a company stacks pre-fabricated modules and raises the entire building in just 28 hours and 45 minutes.
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China inaugurates a 24 km monster that is a bridge, tunnel, and museum at the same time — and 90,000 cars pass through it every day.
From Crises to Opportunities: The Trajectory of Suzano
The history of Suzano is marked by ups and downs, but always with an incredible ability to reinvent itself. In the 90s, the company faced challenges with the fall in pulp prices and the devaluation of the real.
But, as the saying goes, “crises are when opportunities arise“, and Suzano did not let the ball drop. Under the leadership of David Feffer, the company focused on corporate governance and expansion, including acquiring VCP’s share in Ripasa and inaugurating the plant in Imperatriz, Maranhão.
The Merger with Fibria and a Bright Future
In 2018, Suzano announced the merger with Fibria, creating the largest global pulp producer. This merger, completed in 2019, was a milestone in the sector, consolidating Suzano’s leadership position in the global market.
With ambitious projects like the Cerrado Project, Suzano not only celebrates a successful past but also looks to the future with optimism and determination.
Suzano Today: A Global Powerhouse
Currently, Suzano is a powerhouse, with revenues of nearly R$ 50 billion and a net profit of R$ 3 billion. With 37,000 employees and a presence in over 100 countries, the company not only represents Brazil on the global stage but is also an example of innovation, resilience, and business success.
The story of Suzano is a true inspiration. From an immigrant with a dream to one of the largest companies in the world, the trajectory of Suzano is proof that with vision, innovation, and hard work, it is possible to turn challenges into opportunities and write a success story.
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