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Digital Transformation Through Public Policies and Investment in Technologies Such as Artificial Intelligence Are Proposals for Industry Modernization.
The quest for greater productivity in the industry requires constant innovation in all processes. To stand out and remain competitive, the industry needs to invest in new technologies, the creation of new products, and the modernization of its management practices. Innovation is essential to boost productivity and ensure a strategic position in the ever-evolving market.
Moreover, innovation is also directly linked to the modernization of the machines and equipment used in the production process. The search for new methods and technologies is fundamental to boost productivity and ensure the resilience of companies in the face of constant changes in the economic and technological landscape. The panel ‘Thriving in a Changing World: Innovation, Productivity, and Resilience in Business’ highlighted the importance of investing in innovation and productivity to maintain competitiveness and sustainable growth of organizations.
Industry and Innovation: Challenges and Perspectives
The Opening Event, coordinated by the National Confederation of Industry (CNI), this Monday (29), is the first meeting on the agenda of the Business 20, the business arm of the G20.
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- Check the broadcast on CNI’s Youtube channel and the complete coverage on the News Agency of the Industry.
Demand Transformation and Innovation: The Industrial Scenario
CNI research from 2021 shows that 69% of industrial companies use at least one digital technology from a list of 18 types of technologies. However, most are in the early stages of digitalization: 31% of companies do not use any digital technology, and 26% use 1 to 3 of these technologies.
Of the six missions making up the New Industry Brazil (NIB), announced on the 22nd by the federal government, the fourth is aimed at modernizing machines and the digital transformation to increase the productivity of companies. According to José Luís Gordon, Director of Productive Development, Innovation, and Foreign Trade at BNDES, who was part of the panel, Brazil is experiencing an important moment for innovation with the new industrial policy. A total of R$ 300 billion is allocated for financing this plan until 2026.
‘In the current government, the industry will be a priority. We will increasingly try to improve our industrial policies, and BNDES will play a relevant role. There are 500 development banks in the world, and BNDES is one of them, with the mission of supporting the sustainable development of the country. For this, we need a relevant bank that supports industry and stimulates innovation. We need a strong and modern industry to stimulate innovation’, he explained.
For Pedro Wongtschowski, President of the Superior Council of Innovation and Competitiveness of the Federation of Industries of the State of São Paulo (FIESP), Brazil needs to improve productivity and carbon footprint, and for that, it is necessary to invest in innovation. ‘This R$ 300 billion is a good start. Brazil has a very diverse and unequal industry, with some regions more competitive than others. We have a significant challenge in the next two years, which requires efforts for industry to digitalize. This means we need financing, which will be available from private sources and BNDES. We also need financing for research and development to move forward’, he said.
Innovation: Modernization, Creation, and Productivity
One of the most talked-about technologies when it comes to digital transformation is artificial intelligence (AI). Tania Cosentino, CEO of Microsoft Brazil, stated that this technology is crucial for the productivity of the industry. ‘We will not have sustainable growth if we do not work with technology, and AI can also help the industry improve the safety of operations and recover high levels of productivity in companies’.
Tania explained that among Microsoft’s actions to promote the adoption of AI in Brazil is the investment in training programs to prepare people for working with this technology. ‘Generative AI, for instance, can enhance quality, productivity, efficiency, consumer experience, and even personalization in healthcare to accelerate the discovery of cures for different diseases. We will only achieve sustainable growth in terms of poverty elimination and more green sources if we work more with data’.
The CEO reminds that the spread of AI requires public policies and legislation in the area. ‘Innovation can be daunting, but how can we educate people for the technologies? We need to redesign the educational and skills system for workers to learn new skills, for example’, she concluded.
Innovation: Modernization and Productivity in the Digital Age
For Flávia B. Almeida, CEO of Peninsula Participações, private investment is fundamental to promote innovation in various sectors of the economy. ‘Brazil has one of the most advanced and technological financial systems in the world, which has created new models and new financial institutions in the last decade. PIX was very important, as well as the entire transaction security system’.
Digital Transformation and Innovation: Towards Productivity
Flávia also believes that, for innovation to gain increasing relevance in discussions about economic and social growth, it is necessary to think about concrete actions. ‘We must have a minimum level of public policies to support innovation. Moreover, the academic world should come closer to the public and private sectors with initiatives that truly foster innovation’.
In the same vein, John W.H. Denton, Secretary General of the International Chamber of Commerce, explained that a well-functioning private sector is imperative for developing the economy. ‘The essence here at B20 is to bring these leaders together to understand what needs to be done. If we want the economy to grow, we need to know what to do. If you want global growth, global trade must grow. When we talk about the digital economy, we are talking about the power of innovation and the leadership opportunities that exist here’.
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Source: Portal da Indústria
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