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Japanese Multinational’s Focus at the Event Is to Increase Brand Visibility and Strengthen Relationships with Customers
São Paulo, April 2022 – NGK, a Japanese multinational specialized in high-performance ignition systems and technology, announces its participation in Autopar – Suppliers Fair for the Automotive Industry Automotive, which will take place from May 11 to 14 at Expotrade, in Pinhais, in the metropolitan region of Curitiba, Paraná.
Event Highlights
In a 100m² booth, the company will showcase the latest technologies developed for ignition systems, including spark plugs, cables, coils, and sensors, aimed at two- and four-wheeler segments, with a focus on increasing brand visibility and strengthening relationships with customers.
“As a traditional event dedicated to the replacement market, Autopar is a strategic space for NGK to promote its products, understand the needs of partners, and keep the sector updated on the latest technologies,” says Marcos Mosso, NGK’s Marketing Manager.
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NGK is a leader in the replacement market with several awards for the quality of its products and services and is one of the main suppliers of original ignition system components. In over 60 years of operation in Brazil, the company has produced more than 2.4 billion spark plugs and over 310 million ignition cables, in addition to marketing ignition coils and glow plugs under the NGK brand and oxygen sensors under the NTK brand.
About NGK
Founded in 1936 in Nagoya, Japan, NGK is the largest manufacturer and global specialist in spark plugs, with a strong presence on all continents. In Brazil, the company has been operating for over 60 years, employs approximately 1,300 people, and has a factory covering 625,000 m² in Mogi das Cruzes, SP. The company – owner of the NGK (automotive components) and NTK (sensors and cutting tools) brands – offers dozens of online courses for mechanics and product applicators on its website. For more information, visit: http://www.ngkntk.com.br/.
