The Loss of Competitiveness in the Automotive Market Was the Reason Presented by the CEO of Volkswagen for the Announced Cuts and Layoffs
The CEO of Volkswagen, Thomas Schäfer, made impactful statements during a meeting in Wolfsburg, informing that Volkswagen has lost its competitiveness due to structures, processes, and tax costs. This revelation raises questions about the future of the German automotive giant, which is already planning substantial cuts and layoffs for 2024, as reported by Estadão.
Schäfer points to the need for a deep revision of the company’s internal structures, processes, and cost reduction and layoffs to restore the competitiveness lost over the years and hopes to remain firm in the market despite challenges.
Planned Cuts and Announcement of Layoffs by the Automaker
In response to the challenges, Volkswagen has outlined plans for cuts and layoffs by 2024. The plan aims to reduce costs by up to 10 million euros, as emphasized by Gunnar Kilian, a member of the Human Resources Board. This reduction will be partially recovered through agreements and early reforms. The anticipation of layoffs is an imminent reality as the German automaker seeks to adapt quickly to changes in the automotive market.
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GAC launches “Chinese hybrid Kombi” with 7 seats cheaper than Tiggo 8 Pro Plug-in Hybrid in Brazil; for around R$ 177,000 in conversion without taxes, the Trumpchi E8 PHEV has a 2.0 engine, DHT transmission, an electric range of 150 km, and a premium family cabin for those living in China.
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Electric and hybrid cars receive flood warnings: brands limit crossing to 20 or 30 cm, recommend up to 10 km/h, and warn that water on the floor can contaminate batteries, render systems unusable, and void the warranty.
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Suzuki sells a “family 4×4 SUV” with 5 doors, 1.5 engine, ladder frame chassis, 4×4 traction with reduction gear, and a price equivalent to about R$ 66,000 without taxes, below the Jeep Renegade sold in Brazil: meet the Jimny 5-Door in India.
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Stellantis sells the “French family van” with up to 7 seats, a 100 hp diesel engine, a trunk of up to 775 liters, and a price equivalent to about R$ 153,000 without taxes, below the Tiggo 7 Pro Max Drive sold in Brazil: meet the Rifter.
In addition to cuts and cost reduction, Volkswagen has already outlined a strategy to transition from combustion vehicles to electric models. This strategic move entails significant investments in the electrification of the fleet. The iconic Golf GTI, beloved by enthusiasts around the world, is being replaced by the ID GTI Concept, which represents Volkswagen’s electric and futuristic vision. This change, while vital for the automaker’s sustainable future, requires substantial investments in technologies and electric infrastructure.
The Impact of the Name of the Automaker Volkswagen
Despite the announcement of cuts and layoffs, Volkswagen has a rich history, being responsible for some of the most iconic and popular cars over the years. Models like the Beetle, Golf, and Passat have become an integral part of automotive culture.
Furthermore, the automaker has a wide range of models, from compact, fuel-efficient cars to premium vehicles and SUVs. This diversity contributes to its relevance in different market segments and is always seeking technological innovations in the automotive industry. Whether in terms of fuel efficiency, safety, or connectivity, VW constantly strives to incorporate cutting-edge technologies into its vehicles.

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